Kinetigo_Header

Client: Kineti-Go Games
Project: Brand Development

PROJECT OVERVIEW
Kineti-Go Magnetic Games is a startup company that designs and manufactures a unique line of interactive table games powered entirely by magnets. Their approach is based around “the good ol’ times” because their handcrafted wooden games are meant to express a sense of nostalgia and excitement.

New to the marketplace, Kineti-Go Games needed to start from the ground up, so they approached Pinpoint to design and develop an overall brand for their company. After conducting our in-depth discovery process, we started to craft a brand designed with a vintage look and feel that helped to tell a story while complementing the sense of nostalgia the startup company was trying to achieve.

What we delivered had an immediate positive impact to the company, for Kineti-Go Games was able to confidently present their products and brand to retailers and stores around the country. Within months Kineti-Go Games was picked up by the unique gift magazine UncommonGoods, which is delivered to households and businesses around the country.

The Kineti-Go Magnetic Games’ brand development and projects included:

  • Design of custom logos for the company and individual products
  • Product design
  • Engraving the logo on wooden products
  • Design and production of custom packaging
  • Design and production of tradeshow booths
  • Video production of a commercial
  • Imprinted apparel
  • Design and production of brochures and sell sheets


WHAT WE DID

Creative

Strategy

Packaging

Brand Development

Video

Promotional Products

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