MC Holiday_Header

Client: MasterCard
Project: Holiday Lounge at Time Warner Center

PROJECT OVERVIEW
MasterCard partnered with Time Warner Center in New York City to provide cardholders with a premium experience the entire month of December by providing a Holiday Lounge to relax in. The branded footprint was on the second floor of Time Warner Center overlooking views of NYC as well as Time Warner Center’s iconic holiday light-up star display. The Holiday Lounge was designed to create a festive and comfortable environment so busy holiday shoppers could unwind and take in the holiday season.

Guests of the Holiday Lounge were able to enjoy various Priceless rewards from MasterCard. One of the perks was that guests were able to build their own personalized Holiday Wish List with unique gift options for any recipient of their choice and share it with family and friends through e-mail and social media platforms.

For this prominent month-long project, Pinpoint was engaged to design, build and install the customized MasterCard Holiday Lounge. The build-out consisted of:

  • Floor-to-ceiling fabric pillar graphics
  • Custom-built coat room closet with graphics
  • Branded iPad stands
  • Foil-stamped shopping bags
  • Custom-labeled water bottles
  • Charging station for phones
  • Printed postcards
  • Fabric half-walls enclosing the entire lounge

The Outcome:
14,500+ visitors
1,480 holiday wish lists created
6,000+ promotional products distributed
550+ average guests per day

WHAT WE DID

Creative

Strategy

Signage

Promotional Products

Print

Event Marketing

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