Some people said print was dead, but we didn’t listen. Print still maintains its position as a powerful, necessary component of marketing campaigns and of building brand identity.
Print is tangible, and thus engaging. Tangible print gives a sense of establishment and professionalism. Experiencing something in a physical, sensory way is no small thing in a digital age. These days information appears on a screen, then changes, moves—and maybe even disappears, never to be seen again.
Finding the right balance between digital, social, alternative, and traditional marketing channels is essential for any successful brand. We’re utilizing the proven tradition of printing to complement new technology. Pinpoint has been an innovator in the use of cutting-edge technology to offer products and services that allow our customers to remain competitive in today’s fast-paced business environment. We not only accept change, we thrive on it. Our clients are the beneficiaries of this adaptive approach.
We believe print to be an essential part of any marketing effort today because of its versatility, authenticity, and power to motivate the customer to action. But to think that print is not relevant in your marketing mix is just plain silliness. One key advantage relates to attention span. Print holds the reader’s attention better than websites since there are no distracting banner ads, no need to scroll, and no chance of coming across a dancing cat video.
Let us help you make a lasting impression with some creative print collateral to help grow your brand. From stunning catalogs and corporate brochures to direct mail postcards and business cards, print has never been more alive and well.
Have a printing project in mind, or need to develop an effective print strategy that will put your brand in the spotlight and excite your audience? Let’s talk.
P.S. Did you know, according to the Wall Street Journal, Google (you know, that big Internet company) spent over $30 million in 2014 on print? Weird.