Project: Brand Development
Kineti-Go Magnetic Games is a startup company that designs and manufactures a unique line of interactive table games powered entirely by magnets. Their approach is based around “the good ol’ times” because their handcrafted wooden games are meant to express a sense of nostalgia and excitement.
New to the marketplace, Kineti-Go Games needed to start from the ground up, so they approached Pinpoint to design and develop an overall brand for their company. After conducting our in-depth discovery process, we started to craft a brand designed with a vintage look and feel that helped to tell a story while complementing the sense of nostalgia the startup company was trying to achieve.
What we delivered had an immediate positive impact to the company, for Kineti-Go Games was able to confidently present their products and brand to retailers and stores around the country. Within months Kineti-Go Games was picked up by the unique gift magazine UncommonGoods, which is delivered to households and businesses around the country.
The Kineti-Go Magnetic Games’ brand development and projects included:
- Design of custom logos for the company and individual products
- Product design
- Engraving the logo on wooden products
- Design and production of custom packaging
- Design and production of tradeshow booths
- Video production of a commercial
- Imprinted apparel
- Design and production of brochures and sell sheets
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