Febreze – Super Bowl Ad Premiere


Pinpoint designed, produced and installed key elements of this Proctor and Gamble commercial premiere

Pinpoint teamed up with Citizen Relations to create the perfect game time ready atmosphere for their 2018 Super Bowl commercial premiere event. This premiere, which was held at a swanky New York City restaurant, featured well-known celebrities as their select media influencers. The idea around this premier was to keep Febreze top-of-mind as a must have on every Super Bowl party list for the never-ending stream of guests and the scents they leave behind in your bathroom.

Pinpoint was tasked with transforming the space with a 23’ x 40’ floor graphic resembling a football field, which was framed out by custom wrapped columns and an impressive 20’ x 8’ media wall. Additional areas around the footprint were carved out for celebrity photo ops and various lounge areas were specifically designated for one-on-one interviews.

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The custom assets & build-out consisted of:

  • 20’ x 8’ Media wall
  • 10’ x 8’ Step and repeat
  • 23’ x 40’ Football field floor graphic
  • 7’ Air spray product cut out made of acrylic
  • Deluxe retractable banner stands (2)
  • Front window graphics
  • Mirror graphics
  • Custom column graphics
  • Table graphics
  • Table cards
  • Various signage throughout footprint
  • TV Frames
  • Wait staff apparel
The Experience:


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