Kineti-Go Magnetic Games is a startup company that designs and manufactures a unique line of interactive table games powered entirely by magnets. Their approach is based around “the good ol’ times” because their handcrafted wooden games are meant to express a sense of nostalgia and excitement.

New to the marketplace, Kineti-Go Games needed to start from the ground up, so they approached Pinpoint to design and develop an overall brand for their company. After conducting our in-depth discovery process, we started to craft a brand designed with a vintage look and feel that helped to tell a story while complementing the sense of nostalgia the startup company was trying to achieve.

What we delivered had an immediate positive impact to the company, for Kineti-Go Games was able to confidently present their products and brand to retailers and stores around the country. Within months Kineti-Go Games was picked up by the unique gift magazine UncommonGoods, which is delivered to households and businesses around the country.