They say you can’t judge a book by its cover, but it’s hard to argue with the fact that in today’s competitive retail environment, product packaging and first impressions are as important as the product itself. Apart from being visually appealing, your package design needs to be practical, unique, eye-catching and make the consumer prefer your product over the competitor’s.
The marketing of products has drastically changed and evolved over the last 10-15 years, and trends in packaging have played a big role in this shift. Consumers used to consider the products they use and their packaging to be two separate things – the product is the thing they wanted, and its packaging is a piece of trash to be thrown away. Today, a well-designed package can complement or even enhance the product. That’s why the design, print, look, and feel of the packaging has become so critical to the success of any product.
Attractive, functional, creative packaging drives purchases more than TV ads, online reviews and recommendations from friends. In fact, in a retail setting, about 80% of purchase decisions are made at the point-of-sale. With so much competition for the consumer’s attention nowadays, package design plays a key role because it is often the only factor that differentiates two similar products on shelf.
We know packaging inside and out, from high-end retail product packaging and POP displays, to presentation boxes and custom mailer boxes. Understanding how consumers experience packaging is no longer optional; it is indispensable.
So…how does your product hold up on the shelf or in front of consumers? Is your audience uncontrollably picking up your attractive packaging, eager to open it? Or are you losing sales because the neighboring product on the shelf is more appealing? Does your packaging sell itself? If not, give us a call and let’s talk about how we can make your packaging remarkable.