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MasterCard & LYFT

The objective was to convert the outside and inside of an SUV into a “Winter Wonderland” for MasterCard and Lyft to pick up surprised cardholders with a magical evening in NYC. Working in collaboration with Octagon and R/GA, the night included a Winter Wonderland Lyft ride, concert tickets, a shopping spree at Time Warner …

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ReZist

ReZist is a unique workout that combines 20 dumbbell movements performed for 1 minute with only 20 seconds of rest between each movement. We might not be able to complete the entire workout without collapsing in pain… but the Pinpoint team was able to create a pretty kick-ass custom DVD package to help promote …