Portfolio_Image_Header_TemplateThe objective was to convert the outside and inside of an SUV into a “Winter Wonderland” for MasterCard and Lyft to pick up surprised cardholders with a magical evening in NYC. Working in collaboration with Octagon and R/GA, the night included a Winter Wonderland Lyft ride, concert tickets, a shopping spree at Time Warner Center as well as goodies inside the vehicle. The build out consisted of a full vehicle wrap, textured and dimensional icicles, a snow covered floor, lights on the inside and outside, real birch wood, a karaoke machine, a fireplace and a custom glistening ice effect inside and out to make the vehicle look frozen.

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