We’re big dreamers and serious thinkers with some remarkable skills. We’re funny when appropriate and seriously focused when we need to be. We don’t mind getting our hands dirty or doing the heavy lifting. In fact we love it. It’s this philosophy and balance that drives us to deliver a remarkable experience to companies and create such a positive impact that it transforms their business—and this is when the deep relationships that we love start to grow into years of mutual success. Our passion for that customer experience overflows into helping our clients develop and deliver a remarkable experience to their customers.
We reframe every challenge as an opportunity. We see the glass half-full. We think creativity and passion can solve any problem, big or small. We’re big believers that if you’re not having fun doing what you’re doing, you should stop doing it. (We think it’s crazy that people actually consider what we do “work.”)
We focus on WHY we do what we do and HOW we go about actually doing it, not on WHAT we sell. Great businesses are built on great customer experiences, and we make those great experiences happen.
IMPORTANCE OF THE EXPERIENCE
Today business goes way beyond the products, services, and transactions. Audiences measure brand value as the sum total of experiences and emotional interactions they have with all of an organization’s touch points. Customers and companies expect nothing less than a great experience—regardless of the product, service, technology, environment, or context.
Customers have more choices and are better informed than ever before, which means they will be inspired to take action with whichever brand they connect with. We live in a world where simply being ordinary is a sure recipe for failure. But delivering an extraordinary experience is not only expected, it’s the key determining factor that separates the haves from the have-not’s.
Effective brands transcend logos, advertising campaigns, and social media presence. Sure, image and messaging are important, but the real power of brands today lies in creating meaningful, compelling relationships with customers. More than any other factor, the customer experience determines whether companies thrive and profit or struggle and fade. We believe in the transformative power of developing and delivering an extraordinary experience, and we partner with companies, agencies, and brands that are influencers, who understand the true value of a great customer. Our diverse skills and vision allow us to approach problems from different perspectives and bring ideas to life, pushing our insights and creative output beyond the expected to transform brands.
So let’s talk about how we can improve your business and deliver an engaging customer experience—to create something remarkable together.
In a world of technology overload, the interaction between brands and human behavior is often undervalued, but our approach takes the time to dig deep and understand where brand creative and human behavior meet. From discovery to delivery, our distinct process at Pinpoint is formulated to help brands engage, inspire, and activate.
We strongly believe that our process enables us to be confident, when working with our clients, that we will produce the best possible results on a consistent basis. You have to truly experience it for yourself, but here’s a brief outline of the process you’ll go through when you work with our team:
This is by far the most important stage of the process. The most critical aspect of communication and building a successful relationship is the ability to listen and empathize. And this aspect is where most come up short—but not us. We have awkwardly big ears. We not only want to hear what you have to say, but truly understand what you mean. In this discovery phase of the process we have an open dialog about where are you today, and where you want to be tomorrow. We may evaluate your assets, determine your KPI’s, examine your internal and external issues, and then determine your specific goals, timelines, and objectives.
After we have thoroughly reviewed the requirements for the project, and have a concrete understanding of your needs, it’s time to do some serious thinking—so we put our well-caffeinated brainpower to work. Consider this part creating the flight plan. In this stage we start to develop concepts, present ideas, and craft the narrative to connect the dots of your story. This may entail working closely with you to sort out positioning, prioritize the hierarchy of core messages, develop a conversion strategy, or plan the best approach to reach specific audience segments. Though every project is different, the one thing they have in common is that they all need a well thought-out plan before taking action and moving forward.
Here the geek side takes over as we move into the creative development phase: turning our findings into designs that express your brand and messaging visually and verbally. We introduce color palettes, layouts, renderings, headlines, and other creative components that will compose the final design. We explore imagery pertaining to branding, as well as individual graphic elements and typography. The results are tightly crafted designs that accurately and consistently represent your brand and engage your audience.
Time for takeoff! All of our planning and hard work up to this point is forgotten if we don’t execute the production aspect of the project impeccably. Actions speak louder than words; we’re ready to walk the walk. The execution phase is where everything is put together and it’s all hands on deck to ensure we exceed expectations. Our project execution is spearheaded by key team members who scrutinize each checklist and obsessively make sure no balls are dropped. From print production to video production, our carefully formulated workflows allow us to deliver a buttery-smooth final result that we can’t wait to share with you.
Sit back, relax, and enjoy the flight! From providing you with the final campaign deliverables, to our team managing your high-profile event on-site, this is where we deliver remarkable. This phase involves coordinating people and resources, monitoring tight timelines, as well as performing all the activities established in the project plan. As we navigate through all the final logistics related to the project, this is the critical juncture where we keep up our momentum to ensure we successfully complete the project, resulting in a smile from ear to ear.
We’re all about celebrating a win, but like a true championship team we’re back to the drawing board in no time to tweak our game plan. In our eyes good is never good enough, so let’s get better together. In this wrap-up phase we not only focus on how we can improve our clients’ future projects, we also dig deep internally to determine what we can do to improve our own processes and results. We go through a rigorous cycle of scrutinizing our workflows, evaluating data, and collecting feedback to wrap up each project. Did the project achieve its KPIs? How did we measure up against the project scope and business objectives? How can we go from good to great?
Are we hard on ourselves? Yep. But we believe tough love breeds champions, and the best companies in this business never stop improving.
OUR APPROACH TO BUSINESS
Our approach to business is positioned around people and processes, not products and profits. We believe that success is about getting the right people together to create imaginative ideas that help brands grow and create a stronger connection with their audiences.
We don’t just say “yes” to everything and blindly accept projects. We actually take the time to listen to you in order to understand your vision and needs. We (politely) push back and challenge you in order to achieve the best possible results. We dig deeper and ask thought-provoking questions to discover why you really want to do a project: target a particular market or buy a certain product. A monkey can just say “yes” and write orders without thinking. We’re not into that kind of monkey business, and you shouldn’t be either.
We’re all about building long-lasting relationships since business is really about people serving people. Our approach is not for everyone, and that’s okay. We believe that the key to more success and growth is not necessarily more clients, but more of the right clients. We don’t try to convince anyone they have a problem that may not exist. We seek out companies who have a real need or problem that we know we’re great at solving and can genuinely help to make a difference.