“Thank you!” Such a simple yet underutilized phrase. Easy to say yet sometimes difficult to show.
It tends to be more natural for us to express gratitude for our families, friends, health, or prosperity. But what about thanking the people who make your business possible: your clients and your team members? Providing a simple, yet genuine gesture that says, “I see you. I appreciate you. I care about you.”
Towards the end of each year, as the holidays approach, temperatures drop, people are busy, and companies are hustling, trying to close out Q4, it’s easy to forget the importance of showing our gratitude.
It’s during these frantic stretches that taking the time to send your valued clients and team members a custom holiday gift that communicates, “Thanks; I appreciate you,” can go a long way towards fostering authentic relationships, while also highlighting your company’s commitment to the importance of human connection.
Gifting doesn’t have to be expensive. It doesn’t have to be fancy. And it doesn’t have to be wasteful. But it does have to have a personal touch in order for the recipient to consider it sophisticated and unforgettable.
It has to be gifting with a purpose.
Let’s say you decide to give your clients an engraved cutting board for a holiday gift as a thank-you for their business this year. That’s nice, and it will most likely be appreciated as a standalone item. But how can you take it from a printed product to a personal gift?
How about including a personal recipe from a team member in your office along with a photo and note? If you have the resources, you can include the recipes of choice from each team member or a recipe from a single team member and include a link (and/or QR code) to a landing page where your client can download all of the team’s recipes to use for years to come.
This process would further engage your clients with your brand, deepening the relationship and making it more personal—more human.
In today’s fast-moving, digital age, a handwritten, personal note is nothing short of a rare treasure that will be remembered and will set you apart from the mass-printed cards that the sender probably never even sees themselves.
Whenever possible, take the extra time to include a handwritten note when sending custom holiday gifts. As a bare minimum, you and your team should personally sign the cards with your names, using different colors of ink. This further demonstrates a personal touch of time investment.
Light in the Darkness
Let’s be real. For most people this year has sucked.
From a macro level to a micro level, the pandemic has ripped through our country with no remorse, devastating people, communities, businesses, and our livelihood as the human race.
While providing a meaningful holiday gift will not solve the larger problem we’re all dealing with, it’s sure to put a small smile on someone’s face. And that small smile and sense of appreciation is likely to mean more today to the recipient than it ever has before. If even for a brief moment it shifts their focus to something upbeat, they will remember and appreciate you.
This year, put the “happy” back into happy holidays by giving custom gifts to your clients and team members. Make it personal. Make it meaningful. Make someone’s life a little brighter.